Built from practice, not theory.
Lunaria Consultancy emerged from a clear observation: the gap between capital and commercial execution in MENA is significant — and it costs businesses and investors dearly.
We were built to bridge that gap — combining investment discipline, commercial execution, and AI transformation capability across the sectors shaping MENA's future: AI & enterprise technology, health tech, fintech, digital platforms, and marketing technology.
Dubai-based and MENA-focused, we operate across six markets — UAE, Saudi Arabia, Qatar, Oman, Iraq, and Egypt — with on-ground relationships, local knowledge, and the regional credibility that matters.
Four principles that govern every engagement.
We start with the business
Before any service or methodology, we invest time understanding your business — its model, history, leadership, and ambitions. Context before counsel.
We design to the objective
Every engagement is scoped to a specific outcome — not templated to a service offering. We define clear milestones and measurable results before work begins.
We operate alongside you
Our practitioners work inside your business — not from the outside. We share ownership of outcomes and are accountable to the same results you are.
We build lasting capability
We design every engagement to reduce dependency on us — building internal systems, capability, and leadership so gains compound beyond the engagement.
The people behind the work.
